2D • UI

Targets:

Description:

Programs used:

Good World Coaching

E-commerce Website

Good World Coaching is an online Life Coaching company dedicated to guiding clients on their personal development journeys.

Photoshop, Illustrator, After Effects, Lottie, CSS

2D

Animations - Illustrator / After Effects / Lottie / CSS

From the very beginning, the client emphasized their desire to establish a fun and immersive website, setting it apart from the typically serious and stoic online presence seen in the Life Coaching industry. To achieve this objective, I crafted original and whimsical animations that take center stage on the Good World Coaching website, diverging from the conventional imagery of individuals posing in open fields, gazing at sunsets with outstretched arms.

These playful and informative animations are kept lightweight as they are vector-based Lottie files, ensuring optimal performance while adding a fun touch to the user experience.

Click images to view animations ⬇

Coaching Animation 1 (file size - 249 kb): To highlight the online nature of Good World Coaching sessions, I created an animation for the homepage that visually communicates this concept.

Coaching Animation 2 (file size - 53 kb): At the heart of a Life Coaching session lies a meaningful dialogue between the client and coach. In this animation, we visually depict this concept by exploring the transformative power of conversation, ultimately leading to self-love and personal growth.

Client Icons (file sizes - 22 & 29 kb): At Good World Coaching, clients fall into two distinct categories: new and returning clients. New clients are offered a complimentary 20-minute introductory session, while returning clients continue to build upon their previous coaching sessions.

UI

Branding - Illustrator

The client wanted a logo that gave off a friendly vibe while incorporating a call-to-action. The decision to encircle the word "GO" within "GOOD" provided a playful representation of progress, which is a fundamental aspect of the Life Coaching Experience.

Website User Experience - CSS / Illustrator

Life Coaching revolves around client/coach sessions, and the Good World Coaching website aims to promote and sell these sessions as its primary focus in the initial phase. While the site may incorporate additional paid products like courses and workshops in the future, the first phase prioritizes the following four core goals:

Educate new clients about Life Coaching: to provide information and resources to introduce new clients to the concept and benefits of Life Coaching.
Introduce clients to Life Coach Shannon Sullivan: to familiarizes new clients with the resident Life Coach, Shannon Sullivan, highlighting her expertise and unique perspective.
Encourage new clients to book a free Introductory Coaching Session: to guide new clients towards taking the first step by offering a free introductory coaching session, inviting them to experience the benefits firsthand.
Assist returning clients in booking follow-up sessions: to facilitate the booking process for returning clients, ensuring their seamless access to and continuation of coaching sessions.

Desktop Site

Mobile Site

Circularium

Neon Diver